Get Social. Full Social.

Charlie Sheen Sets New Guinness World Record for Twitter

Posted: March 3rd, 2011 | Author: | Filed under: Uncategorized | Tags: , , , | Comments Off


Charlie Sheen may or may not be “winning,” in life, but he has won a rare honor: the “Fastest Time to Reach 1 Million Followers” Guinness World Record.

Guinness community manager Dan Barrett says the agency “just researched and approved” the record this morning. According to Barrett, Sheen reached that milestone in 25 hours 17 minutes. As of this writing, Sheen’s Twitter account, @CharlieSheen, has close to 1.2 million followers. Guinness did not have had a previous record for that category, Barrett says. Sheen also set a Guinness record for “Highest Paid TV Actor Per Episode — Current” at $1.25 million.

Sheen joined Twitter on March 1. In a matter of minutes, Sheen acquired more than 60,000 followers and a Klout score of 57 — without even tweeting. According to a report in Advertising Age, Sheen was able to get his account verified so quickly because Internet startup Ad.ly brokered his account with Twitter.

Sheen, of course, has been all over the news since he publicly disparaged Chuck Lorre, producer of Sheen’s successful sitcom Two and a Half Menbizarre interview with Alex Jones of InfoWars last month. Since then, Sheen has been interviewed by various other high-profile outlets making equally odd statements. The public meltdown has made Sheen a continual trending topic on Twitter and the subject of several YouTube parodies.

For Guinness, this is the second high-profile application of the brand’s records system to social media. Last month, the Nabisco cookie brand Oreo and rapper Lil Wayne squared off for the record for the most Facebook likes. Lil Wayne won that contest handily.

Image courtesy of Flickr, Ash90291.

More About: charlie sheen, guinness world records, twitter

For more Business & Marketing coverage:



11.6 Hours Scam Spreading on Twitter [WARNING]

Posted: March 2nd, 2011 | Author: | Filed under: Uncategorized | Tags: , , , , , , | Comments Off


A new Twitter scam is making the rounds, spreading through accounts of unsuspecting users who have been duped into clicking on a link that claims to reveal how many hours they’ve spent on Twitter.

The scam spreads through a message that reads “I have spent 11.6 hours on Twitter. How much have you? Find out here.”

The message is followed by a link that takes the user to a page that will attempt to connect an application called “Time on Tweeter,” which, if installed, will spread the message further through the users’ Twitter account without their consent.

Similar to many other Twitter and Facebook scams we’ve seen, this latest one shows how important it is to make sure you can trust an application before you give it access to your Twitter or Facebook account.

If you’ve fallen victim to this or similar scams, you should immediately revoke Twitter access to all suspicious applications. To do that, log into Twitter, click on “Settings” in the upper-right drop-down menu, choose “Connections” and click “Revoke Access” on suspicious apps — which, in this case, is the app named “Time on Tweeter.”

[via Sophos]

More About: 11.6 hours, scam, trending, twitter, virus, warning

For more Social Media coverage:



Find Out How Well Your Friends Know You With FiveFactsAboutMe

Posted: March 1st, 2011 | Author: | Filed under: Uncategorized | Tags: , , , , | Comments Off


We know you were all itching for another self-referential app to hit the Internets. Well, scratch no more, for 15-year-old Jamie Maddocks hath given us: FiveFactsAboutMe.

Inspired by ThreeWords.me — created by fellow teen Mark Bao — Maddocks has created a simple app that has true viral potential. Basically, one signs up, fashions a quiz featuring five facts about oneself, designates them either “true” or “false,” and then shares the quiz via Facebook and Twitter.

Anyone can answer said questions, but it’s more fun if your friends also have FiveFactsAboutMe accounts — that way you can see just how well they know you.

Bao, as we know, reaped the benefits of his viral diversion — selling his site and service to Kevin Ham, dot-com mogul whose portfolio includes around $300 million worth of domain names.

We wonder if Maddocks will see similar success.

Image courtesy of Flickr, Eleaf

More About: facebook, fivefactsaboutme, humor, threewords-me, twitter

For more Startups coverage:



Charlie Sheen Joins Twitter; What Will He Tweet?

Posted: March 1st, 2011 | Author: | Filed under: Uncategorized | Tags: , , , , | Comments Off


Haven’t had your fill of Charlie Sheen’s rants? Now you can get them via 140-character messages, because the actor’s Twitter handle has officially been confirmed.

In a matter of minutes, Sheen has acquired more than 60,000 followers and a Klout score of 57 — without even tweeting.

He’s been on a whirlwind media tour this week, appearing on the Today Show and Piers Morgan, and a half dozen others, following the suspension of the show he starred in, Two and a Half Men.

He told one news outlet that he’s been making the rounds to “right this unconscionable wrong. I have to take the stand for what I know is completely unjustified. Many people are suffering, and I am the only guy that can effect a change.”

His diatribes have become so bizarre that not one, but two news sites have created quizzes that ask you to distinguish between his quotes and other rants. The Guardian‘s quiz compares Libyan leader Muammar Gaddafi to Sheen, and New York Magazine‘s quiz includes Gaddafi, Sheen and Glenn Beck.

Supposedly Sheen won’t be doing anymore interviews. Perhaps now, he’ll just speak directly to the masses — though he has yet to enlighten us via the micro-blogging site.

Image courtesy of Flickr, via Ash90291

More About: charlie sheen, trending, twitter

For more Social Media coverage:



The Oscars & Social Media by the Numbers

Posted: February 28th, 2011 | Author: | Filed under: Uncategorized | Tags: , , , , , , , , , , , , , | Comments Off


The yearly Oscar telecast is no longer strictly a broadcast-only affair. The main show might still be relegated to television sets, but much of the real action took place online. Co-host James Franco wasn’t the only person tweeting during the ceremony — hundreds of thousands of others joined in, sharing their thoughts on who looked great (Christian Bale’s beard), who made waves (Melissa Leo in her acceptance speech) and who needs to host next year (Kevin Spacey, anyone?).

We’ve taken the time to synthesize the various social media related data points from the big show. Here’s how Oscar stacked up.


TV Ratings


With the lack of a major tent pole attraction like Avatar, industry analysts expected television ratings to dip for the 83rd Annual Academy Awards.

Early overnights indicate that household ratings were down 7 percent versus 2010.

The show reported a 26.5 household rating, compared with last year’s 27.5. Notably, though, the ad-targeted 18-49 demographic rating is estimated to be 14.5 — which is on par with last year’s show.

ABC managed to spin the Fast National ratings, noting that the 37.6 million viewers surpassed the Emmy Awards, Grammy Awards and Golden Globes. ABC also points out that this was the second-biggest audience since 2007.


Twitter


As with the Super Bowl, the Grammy Awards and the Golden Globes, Twitter was a prime outlet for Oscar chatter.

We’re seeing conflicting numbers as to how many total tweets were generated by the Academy Awards. Tweetbeat tells us it estimates that 400,000 tweets were sent during the telecast, whereas TweetReach pegged the total number of tweets at 1,269,790.

During the show itself, a few specific moments generated major spikes in Twitter activity.

The first moment came early in the evening, when Melissa Leo dropped Oscar’s first f-bomb during her acceptance speech for her role in The Fighter. According to TweetReach, that generated nearly 11,000 tweets at the 6:00 (PST) mark. Likewise, Tweetbeat saw an unexpected spike in tweets at the 6:01 mark.

TweetReach found that the Oscar for Best Documentary Feature (won by Inside Job), which was presented by Oprah Winfrey, resulted in the most sustained tweets of the night, 11,780.

The Movies

Liz Pullen from What the Trend analyzed data from the Twitter Worldwide Trending Topics list and compiled some interesting data in regards to trends that reached the top 10.

Despite not winning Best Picture, The Fighter earned the most “trending points” when looking at the worldwide trending topic data. Pullen assigned the film with 135 trending points compared with 115 for Toy Story 3 and 102 for the Oscar winner, The King’s Speech.

This data combined all mentions of a film, cast or crew member or award category won by the film.

Tweetbeat took a different approach, tracking film mentions and reporting Inception as the most tweeted film. The King’s Speech was second, followed by Toy Story 3, The Social Network and The Fighter.

The People

Much of the Twitter conversation surrounding the Academy Awards was less about the awards and more about the celebrities nominated, presenting or hosting the show.

James Franco — who was both a nominee for Best Actor and a co-host for the ceremony — dominated Twitter. According to metrics from Mass Relevance, Franco was the most mentioned nominee — scoring 58,197 mentions since his nomination was announced in January.

Tweetbeat agrees, stating that Franco receieved 21,117 mentions during the Oscar telecast. Co-host Anne Hathaway, was the second-most tweeted about person, according to Tweetbeat, and Natalie Portman was third.

Interestingly, this data doesn’t necessarily correlate with the Oscar personalities that appeared in Twitter’s Trending Topics list. According to Liz Pullen, Cate Blanchett was the most discussed Oscar celebrity, at least in the context of trending topics.

Our own guess is that Blanchett’s dominance may have stemmed from discussion of her dress from the Red Carpet. Tweetbeat found that Givenchy, the designer of Blanchett’s dress, was the third most tweeted designer during the Red Carpet.


Facebook


Over on Facebook, nearly one million people in the U.S. mentioned the word “Oscars” in their status updates over the last 24 hours.

The most popular U.S. Oscar-related Facebook status mentions included:

  • The King’s Speech with 152,324 mentions
  • James Franco with 138,437 mentions.
  • The Social Network with 96,513 mentions.
  • Natalie Portman with 80,704 mentions.
  • Anne Hathaway with 74,979 mentions.

Worldwide, nearly 1.9 million Facebook status updates were related to the Oscars.


Check In Services


GetGlue partnered with the Oscars this year, offering viewers special stickers for checking in to the event.

More than 31,000 users checked in to the OScars using GetGlue, with 10 check-ins per second taking place in the first 30 minutes of the show. This was the highest number of check-ins for any GetGlue event to date — handily beating the Grammy Awards (18,000 check-ins) and the Super Bowl (20,000 check-ins).


Sentiment Buzz


Alison Hillhouse, the senior director in MTV’s Insights & Innovations Department, monitored social media during the ceremony for various word trends. Hillhouse’s focus was primarily on the Millennials demographic, and she was able to break the moments into three basic groups: Epic, Fail and Meh.

The data found that Melissa Leo’s f-bomb, Christina Bale’s beard and Kevin Spacey were all worthy of epic praise.

Millennial’s were less impressed with the auto-tune montage, Banksy’s loss for “Best Documentary” and the snubbing of Corey Haim in the “In Memorium,” which were deemed epic failures by Millennial viewers.

On the whole, despite aggressively trying to target the younger demographic, the Oscar telecast was deemed “meh” by Millennial audiences. “Meh #Oscars” was a common refrain on both Twitter and Facebook.


More Film Resources From Mashable:


- How Does 3D Technology Work?
- 7 Pairs of Stylish 3-D Specs for Fashionable Film Fans
- Top 10 Movies for the Modern Tech Geek
- How Social Media Is Changing the Way Movies are Promoted
- Movie Rental Kiosks Now More Popular Than Retail Stores [STATS]

More About: academy awards, Film, Movies, mtv, Oscars, tweetbeat, tweetreach, twitter, What The Trend

For more Media coverage: